Business Planning - Preparing a Company and Industry Analysis

One component of the Business Plan is a Company and Industry Analysis, I like to call this describing your pecking order in the marketplace. Consider if you will that you are starting a business and will be a little fish in a big pond. Describe you, the fish and describe the pond and where you fit into it, and if seeking investor capital, be sure to tell why you are a viable fish for a pond with bigger hungry fish?
Recently the Online Think Tank prepared a rough draft business plan for a product. This is a real product invented by Charles Shooster PhD. This product is an oral hygiene product and below is a company analysis and industry analysis rough draft. A statement of fact and we have left out all the "industry data" to simplify this example: COMPANY ANALYSIS AND INDUSTRY ANALYSIS